Instagram's New AI Feature: How Users Can Take Control Over Recommendations and Boost Profits

Instagram just introduced a new AI feature that changes how users interact with recommendations. This update gives users more control over what content they see and how they can benefit financially from their presence on the platform. For creators, influencers, and small businesses, this means a fresh way to shape their Instagram experience and increase earnings.

Instagram AI recommendation settings on smartphone

How Instagram’s AI Feature Works

Instagram’s AI now allows users to adjust the recommendations they receive. Instead of passively accepting what the algorithm suggests, users can actively influence the content feed. This control extends to:

• Choosing topics and accounts they want to see more or less of

• Managing the types of ads and sponsored posts shown

• Prioritizing content from specific creators or brands

  
  

This means users can tailor their feed to better match their interests, making the platform more enjoyable and relevant.

For creators and businesses, this feature offers a way to reach a more engaged audience. When users select content preferences, creators who align with those interests get more visibility, which can translate into higher engagement and profits.

How Users Can Take Control Over Recommendations

To make the most of this AI feature, users should follow these steps:

1. Access the Recommendation Settings

   Open Instagram and go to the settings menu. Look for the new AI recommendations section.

   
   

2. Customize Interests

   Select topics, hashtags, or accounts you want to see more often. You can also mark content you want to see less.

   
   

1. Adjust Ad Preferences

   Control the types of ads you receive by specifying your interests and feedback on ads.

   
   

2. Engage with Preferred Content

   The AI learns from your interactions. Liking, commenting, and sharing content you enjoy will reinforce your preferences.

   
   

1. Review and Update Regularly

   Interests and priorities change. Regularly updating your preferences keeps your feed fresh and relevant.

   
   

By actively managing these settings, users shape their Instagram experience and support creators who matter to them.

How This Feature Helps Users Profit

This AI update is not just about content control; it also opens new doors for profit, especially for creators and small businesses.

• Better Audience Targeting

Creators can attract followers who genuinely want to see their content. This leads to higher engagement rates, which brands look for when partnering.

• Increased Visibility

When users prioritize certain types of content, creators in those categories get more exposure. This can lead to more followers, sponsorships, and sales.

• Monetization Opportunities

Instagram’s algorithm now favors content that users actively choose to see. This means creators who build strong, loyal audiences can benefit from features like affiliate links, shopping tags, and paid partnerships.

• Feedback Loop

Users’ control over recommendations provides valuable data for creators to refine their content and marketing strategies, improving their chances to profit.

Example: A Small Business Owner Using the Feature

Imagine a small handmade jewelry business on Instagram. By encouraging followers to select their content in the AI settings, the business owner ensures their posts appear more often in interested users’ feeds. This targeted visibility leads to more inquiries and sales. The business can also use Instagram’s shopping features to convert followers into customers directly.

Instagram analytics dashboard for small business

Tips for Creators to Maximize Benefits

Creators should take these practical steps to benefit from Instagram’s AI recommendations:

• Encourage Followers to Customize Their Feed

Use stories or posts to explain how followers can adjust their AI settings to see more of your content.

• Create Consistent, High-Quality Content

The AI rewards engagement. Posting regularly and maintaining quality keeps followers interested.

• Use Relevant Hashtags and Topics

Align your content with popular interests that users can select in their preferences.

• Engage Actively with Your Audience

Respond to comments and messages to build a loyal community.

• Monitor Analytics

Track which posts perform best and adjust your strategy accordingly.

By combining these tactics with the new AI feature, creators can build stronger connections and increase their income.

Person managing Instagram content on tablet

What This Means for Instagram Users

This AI feature marks a shift in how Instagram works. Users gain more power to shape their experience, making the platform more personal and less cluttered. For creators and businesses, it offers a clearer path to reach the right audience and grow profits.